Search Engine Optimisation (SEO)

The best Search Engine Optimisation (SEO) takes you to the top of the listings and helps you stay there no matter what updates and algorithm changes the search engines throw at you. We are a digital agency based in Norwich with 8 years experience in practicing ‘white hat’ seo techniques which have stood the test of time, weathering the storms of the Panda, Penguin and Caffeine updates.  However, we won’t rest on past successes, we bolstered our existing Search Marketing Services in 2012 with our acquisition of the Search Marketing division of international affiliate & reward marketing business OMG. As our team and client portfolio expands, we constantly evolve our marketing strategies to reflect the ever changing algorithm metrics in search engines; including social media, rich snippets (markup) and local signals to keep our clients one step ahead of their competitors.

We all know the power of search - how often have you asked a question and the response been ‘Google it’? The impact of being page one for a search term your analytics show you convert highly on, cannot be underestimated. This makes the search engine listings highly competitive yet variable. We are well versed in combining SEO expertise and social platforms to create bespoke strategies that deliver.

We work with clients in a variety of sectors such as Higher Education, Finance,  B2B and B2C. We understand that not all clients are the same, and tailor campaigns to peak and perform around seasonal industry events or product launches, all designed around the key performance indicators we agree as goals with each business.

We cannot  guarantee that you will be at #1 in Google, MSN or Yahoo’s rankings.  We can use our expertise to deliver you incredible return on investment over time. Our focus has never been ‘just rankings’ - the transparent and real time nature of digital analytics keeps us honest and we proactively share all measurement tools available with you to review how we are performing.

We report by utilising both Omniture and Coremetrics, and can adapt to any internal processes you swear by too. You’ll enjoy the undivided attention of your own dedicated account manager, and for larger search marketing campaigns a support executive too. They will learn about what makes your business money and keep you informed on any developments in your market by competitors you may not have the time to keep track of. Our detailed regular analysis will tell you how many more visitors you are receiving thanks to the activity we carry out, where they come from and most importantly how many visits are converting to sales.

And let’s not forget that we are a full service digital marketing agency. Our development team has the ability to create websites that are search engine friendly, and our bespoke content management system - CMS HQ - also makes SEO significantly easier. With our system you have the power to immediately change or update content and metadata; critical for those who want to keep up with the ever-changing field of search marketing.

Our service has often been described by our clients as like an extension to their in house marketing team. This comes from excellent communication, ensuring totally coherent and complementary offline and online marketing activity. We can be on hand to advise your staff every step of the way. We try to stay as jargon free as possible when presenting our performance to you, though our team do pride ourselves on keeping up to date with this fast paced industry, offering a service that is personable as well as knowledgeable. So if you fancy an acronym-off to make sure we know our stuff, please give us a call.

• SEO Full Service
• Real Time Algorithm Monitoring
• Technical Analysis of the site and structure
• Competitor and Market Analysis
• Advanced Keyword Optimisation
• Backlink Review and Implementation
• Social Media Consultancy
• Analytics Optimisation
• Local SEO optimisation
• Mutli-Lingual SEO
• Website Migration Optimisation

If you feel that your organisation could benefit from our expertise, maybe for starters you’d like a bespoke SEO health check of your website, please get in touch, we would love to hear from you.