Search Marketing

The most successful Search Engine Marketing campaigns combine a variety of digital marketing techniques into a coherent strategy:

Search Engine Optimisation (SEO)

Pay Per Click (PPC) advertising

Social media campaigns

Content creation such as article writing through online PR and guest blogging

All the above compliment each other when finely balanced, creating a greater volume of targeted traffic to your website than any single approach. These search marketing methods, when implemented as a complete package, can reduce the costs/time required in each individual area to gain results.

PPC is a quick and reactive tool which we use to drive more relevant traffic to clients’ websites. Through PPC we’ll research what keywords are converting and delivering the most traffic. This information can then be used to improve your SEO;  with onsite changes, social media references and off-site content creation which all help improve natural rankings and brand visibility.

In turn SEO develops content, user interaction, keyword relevancy and conversions on your site. This improves usability and more relevant content gives your site a higher quality score on search engines;  enabling your PPC  to be more efficient by requiring lower daily budgets to generate your targeted traffic and gaining conversions.

Our in-house team of Google Adwords certified professionals are ‘white hat’ SEO experts, we go to great lengths to ensure that your site is not at risk of being penalised by Google. Instead you’ll reap the benefits of working with an ethical agency that also has 8 years worth of experience in web development and marketing.

We have won 25 awards for designing and building websites, this means we approach Search Marketing with a complete understanding of what we’re driving traffic to and what to do with it once it arrives. Our ECommerce and user journey expertise is invaluable when it comes to maximising conversion.

We integrate analytics software and the tools available exclusively with Search Engine Marketing  set it apart from other marketing channels give you the ability to track conversions and monitor goals from very start of a campaign. Whether it’s through likes and shares on Facebook, or click-through-rates from search engines, Search Marketing allows you to see exactly how well your campaign is performing. We deliver all this information in a monthly report where you can assess the finer details and also analyse key successes to make plans moving forward. We love to show off how we’re doing! We have successfully implemented split testing and tweaked checkouts and product pages to improve basket abandonment rates and use this know-how to drive sales.

Over the years we have worked in many sectors and learnt that no business is the same, so some Search Marketing techniques could be more suitable than others. Whatever you hope to achieve, we can manage the spend in each area to ensure you get the best ranking possible.

So if you are interested in improving your Search Marketing, give us a call and let’s see what we can do for you.